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After The City
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When taking the decision to make the jump from finance to fashion, Charles Baron spoke exclusively to Financial News."I've always been entrepreneurial and wanted to run my own company. Trading is exciting but finance is becoming a tougher place now and moving between banks is harder. After three and a half years as a trader and four and a half in banking, I decided this was the perfect time to switch. My last day at Credit Suisse was 10 days ago."My father is a shirt-maker and has made shirts for the likes of Armani, Gucci and Cafe Coton. His experience helped my brother-in-law, Tristan Lagesse, and I when we started Monsieur Baron a year ago. His factory makes our shirts. When I joined Credit Suisse from Lehman Brothers I was on a guaranteed bonus, but hardly anyone gets those any more. Most pay is now in the form of restricted stock or illiquid assets. I have saved some money and I wanted the control that comes with running your own company.The financial crisis may have slowed Monsieur Baron's growth, but at the same time people are now much more careful about what they buy. They want quality and durability at an affordable price. We have low costs for the moment and our shirts are of a similar quality to some of the best brands in the world, but the price is significantly lower. I definitely feel confident. We held a big one-year anniversary party in London a few weeks ago and that helped raise the profile of the brand. I also think charitable work is important and I have been thinking about ways of linking that to our business. I have a friend working in microfinance in Africa and I would like to help out with sponsorship through Monsieur Baron or even become involved separately.------------------------------------------To read the full article click here.
When taking the decision to make the jump from finance to fashion, Charles Baron spoke exclusively to Financial News.
"I've always been entrepreneurial and wanted to run my own company. Trading is exciting but finance is becoming a tougher place now and moving between banks is harder. After three and a half years as a trader and four and a half in banking, I decided this was the perfect time to switch. My last day at Credit Suisse was 10 days ago."My father is a shirt-maker and has made shirts for the likes of Armani, Gucci and Cafe Coton. His experience helped my brother-in-law, Tristan Lagesse, and I when we started Monsieur Baron a year ago. His factory makes our shirts.
When I joined Credit Suisse from Lehman Brothers I was on a guaranteed bonus, but hardly anyone gets those any more. Most pay is now in the form of restricted stock or illiquid assets. I have saved some money and I wanted the control that comes with running your own company.The financial crisis may have slowed Monsieur Baron's growth, but at the same time people are now much more careful about what they buy. They want quality and durability at an affordable price. We have low costs for the moment and our shirts are of a similar quality to some of the best brands in the world, but the price is significantly lower. I definitely feel confident.
We held a big one-year anniversary party in London a few weeks ago and that helped raise the profile of the brand. I also think charitable work is important and I have been thinking about ways of linking that to our business. I have a friend working in microfinance in Africa and I would like to help out with sponsorship through Monsieur Baron or even become involved separately.
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To read the full article click here.
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